My name is Sarah DeAtley and I am a user centered design professional working in web analytics for ZAAZ and Microsoft. This site is intended to showcase examples of my work in user experience and web analytics, and to discuss my current work and interests in the blog.

My interests are in information architecture, user experience design, web analytics, data visualization, optimization, and usability. Projects focus on information architecture, web design, database design, interaction design, usability, and information retrieval.

Please take a look through my work in the portfolio and academic sections.
I hope to hear from you soon.