Sarah DeAtley
information + analysis + design
June 24, 2009 at 4:26 pm
filed under Web Analytics
Tagged Avinash Kaushik, resources, soccer, tools, UX, web analytics, yoga, ZAAZ
So if you were ever wondering how to tell what people are doing on your site, how they’re getting there, or where they are going instead…Avinash Kaushik tweeted this ginormous (but valuable) list of 75 resources that are mostly free: http://designm.ag/resources/website-analytics-toolbox/. I’m still in the process of checking some of them out. There are a couple cool ones that do heat tracking so you can see what areas of your site are “hot” or “cold”, and are getting the most or least attention.
I can think of a number that the Burke Museum should use, such as one of the rank checkers for Google, but chances are no one will have the time or interest when I leave. I’m not sure which (if any of these outside of Google Analytics) that ZAAZ uses, but I from what Chris Kerns told me, the tools are fairly interchangeable with variations depending on what metrics you are looking for, or the size of the site.
Here is a really good article that I think explains how important web analytics is to understanding the user, and how it integrates with user experience (which is my ultimate goal): http://www.boxesandarrows.com/view/web_traffic_analytics_and_user_experience.
Also we lost our indoor soccer game last night. Vacca Patrol has gone way downhill with all the flaky guys not showing up. Now I’m trying to decide if I should play soccer this summer or not? Or do bikram yoga instead?
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