Sarah DeAtley
information + analysis + design
June 25, 2009 at 4:15 pm
filed under Web Analytics
Tagged burke, engagement, michael jackson, reporting, user analysis, web analytics
In my last few days at the Burke Museum, I’ve been tasked with doing anything web analytics possible until I leave. There’s so much more I wanted to accomplish in terms of figuring out goals for the site and assessing who our users are, but hopefully web analytics won’t get tossed aside forever after I’m gone.
We’ve already done overall assessments and reports on site metrics, so I’ve been trying to figure out actions they can take that will be easy to code and maintain. Dealing with user engagement is the biggest issue so far, especially because measuring it is difficult and open to interpretation. If they at least attempt to address engaging and interacting with our users, I will die happy.
Average Time Graph
I’ve also focused on looking at things that we redesigned recently to track their performance since they went live. I’m totally a nerd and I got really into how we could track conversions for the Education sub-site, and how we could better market them for next year. Common conversions for an e-commerce site might be how many people get to a confirmation page after buying something, but for an informative site like the Burke Museum, its more difficult to decide what counts as a user that basically “did what we want them to do.” Also, the charts I put in the reports are very pretty.
Mainly I’ve just been producing reports that I’m not sure anyone has the time or interest in reading, but what else is there to do when I’m going to be gone soon? I should think of something more creative. They might not read a report, but they will always remember a dirty limerick on web analytics.
…and in other news Michael Jackson died?? Sad times.
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on August 17, 2009 at 7:43 am
Measuring user real intent can be hard at times, I have been there… Thank you for taking the time to post this.