Sarah DeAtley
information + analysis + design
July 16, 2009 at 10:23 am
filed under General, UX, Web Analytics
Tagged harry potter, Oregon, twitter, UX, web analytics, web analytics wednesday, webtrends, yahoo web analytics
Man. The past couple of days have felt like those days where you keep JUST missing the bus (which I did both mornings). Though I did get to go to the Good Fries Place on Monday, which made me feel better.
I was kindly informed that WebTrends has a new beta version that should have a much improved user experience and features. While I don’t have access to the beta to test it out, based on the mock-ups and callouts it does seem pretty cool. Or at least like there’s more Design behind it. Some things, like added breadcrumb navigation, are small changes but immensely helpful I think. It also sounds useful to be able to compare across profiles by metric, and see the percent changes for metrics when comparing. Basically it just looks cool, and I think the beta goes public in August? I want to try it out for sure.
WebTrends Report Screenshot
I really need to stop following Yahoo Web Analytics on Twitter, because they keep posting about all their cool features, and like the WebTrends beta, its available to a limited audience.
“Yahoo! Web Analytics is currently offered for free to all Yahoo! Small Business Merchant Standard, Merchant Professional and Store merchants, and all Advertisers that are supported by a Yahoo! Account Manager.”
Lame.com. They claim to have an advantage by using raw data and delivering in real-time. I was interested in seeing how including Twitter in their search results would play out, but I guess I’ll just have to become a Yahoo! Small Business Merchant or wait.
I fully intended to go to the entire Web Analytics Wednesday event yesterday and then I was sucked into staying late at ZAAZ. I didn’t realize the structure of the event so I thought it was just mingling most of the time, but I walked into a discussion of the talk on integrating social media into web analytics. Then I had to leave early to see Harry Potter and I didn’t even get to meet anyone. What I did hear of the discussion was interesting, with people unsure about the influence and impact of social media and Twitter especially, where one person can impact exponentially more people through followers and retweets. I’m sad I missed any talk of good tools to use though.
So then I went to watch Dumbledore die, and I sat down in the front row of the theatre and realized “Oh no. This is a Harry Potter movie so its going to be at least 3 hours.” I barely stayed awake but it was enjoyable overall.
Tomorrow I’m going to the Oregon coast! Yay! Time for Tillamook ice cream, the beach, and good beer.
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