Sarah DeAtley
information + analysis + design
October 26, 2009 at 3:17 pm
filed under General, Web Analytics
Tagged autos, Cobalt, Microsoft, optimization, statistics, twitalyzer, web analytics, work, ZAAZ
I kind of knew this was happening a week ago, but I didn’t want to post about it until things were finalized. As of November 2nd I will no longer be working at ZAAZ and Microsoft, because I’m moving over to Cobalt to be a web and optimization analyst there. Cobalt is a Seattle-based company that does digital marketing in most of the automotive space in the U.S. One of my Microsoft bosses made fun of me for moving into that industry, but I see it as continuing to work on analytics, whatever the client. And Cobalt just made the Deloitte Fast 500 for the 9th time, so they’re doing ok.
It is a really cool and exciting opportunity for me, and it should be an interesting challenge to deal with monetizing site activity and conversions for cars instead of software. I’m lucky to have the chance to work on both analytics and optimization (finally!), which means I should start brushing up on my statistics now. If anyone knows of good stats resources/tutorials, let me know!
I’m sad to leave the people at ZAAZ and Microsoft, but I’m glad to have had the chance to work and learn at both places, and I even got to play on the ZAAZ soccer team. Hopefully this transition means my blog posts will include even more interesting and complicated problems from working in a new area.
Twitalyzer rankings for #measure
In other news, Eric Peterson’s Twitalyzer tool ranked the top 100 most influential people using the #measure hashtag on Twitter. And you’re probably thinking “Whatever that means”, which sounds about right. I’m currently #20 on the list, but it only shows people who have been “twitalyzed” in the last 14 days. When I saw that in the fine print (I initially did not make the list), I ran the Twitalyzer tool on my account, and lo and behold I ranked at #19.
I’ve only sort of tried to understand the Twitalyzer metrics, but like most social media ranking/grading tools, I’m not sure what they define as success is always correct. It was useful for finding new people and for making me feel very important and influential until I dropped to #20 after 30 minutes.
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Andrew McCord
on October 26, 2009 at 4:21 pm
Congrats on the new job! What a fantastic opportunity to both work on analytics and optimization. Good luck with your new position…even if it is with CARS!
uberVU - social comments
on October 27, 2009 at 9:16 am
Social comments and analytics for this post…
This post was mentioned on Twitter by sarahd23: Posted on my new gig with @CobaltMarketing: http://bit.ly/26m1Im #measure…
Miles Bennett
on January 7, 2010 at 9:26 am
Congratulations on the new role. Miles
Andrew McCord
on January 29, 2010 at 5:58 pm
Where are the updates???
Chris Goward
on February 24, 2010 at 1:38 pm
Love the title, Sarah: “Moving on and becoming super important”. Hah!
Thanks for joining us on the WiderFunnel webinar today, and for the tweet. Glad you found it helpful.
Chris
Andrew McCord
on March 5, 2010 at 6:14 pm
I do enjoy all the updates to the site!