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Category Archives: Web Analytics

Oct 26 6 comments
General, Web Analytics

Moving On And Becoming Super Important

I kind of knew this was happening a week ago, but I didn’t want to post about it until things were finalized. As of November 2nd I will no longer be working at ZAAZ and Microsoft, because I’m moving over to Cobalt to be a web and optimization analyst there.  Cobalt is a Seattle-based company that does digital marketing in most of the automotive space in the U.S.  One of my Microsoft bosses made fun of me for moving into that industry, but I see it as continuing to work on analytics, whatever the client.  And Cobalt just made the Deloitte Fast 500 for the 9th time, so they’re doing ok.

It is a really cool and exciting opportunity for me, and it should be an interesting challenge to deal with monetizing site activity and conversions for cars instead of software. I’m lucky to have the chance to work on both analytics and optimization (finally!), which means I should start brushing up on my statistics now.  If anyone knows of good stats resources/tutorials, let me know!

I’m sad to leave the people at ZAAZ and Microsoft, but I’m glad to have had the chance to work and learn at both places, and I even got to play on the ZAAZ soccer team. Hopefully this transition means my blog posts will include even more interesting and complicated problems from working in a new area.

Twitalyzer Top 100 Most Influential #Measure Tweeters

Twitalyzer rankings for #measure

Twitalyzer rankings for #measure

In other news, Eric Peterson’s Twitalyzer tool ranked the top 100 most influential people using the #measure hashtag on Twitter. And you’re probably thinking “Whatever that means”, which sounds about right. I’m currently #20 on the list, but it only shows people who have been “twitalyzed” in the last 14 days.  When I saw that in the fine print (I initially did not make the list), I ran the Twitalyzer tool on my account, and lo and behold I ranked at #19.

I’ve only sort of tried to understand the Twitalyzer metrics, but like most social media ranking/grading tools, I’m not sure what they define as success is always correct. It was useful for finding new people and for making me feel very important and influential until I dropped to #20 after 30 minutes.

Oct 17 14 comments
Web Analytics

ClickTale + Woopra + BTBuckets = Free Real-Time Behavioral Targeting

I try to expand my knowledge of non-enterprise web analytics tools through this site. I’ve been using ClickTale and BTBuckets for awhile, Woopra for about a week. ClickTale is an analytics tool for seeing how users interact with pages, BTBuckets is a user segmentation and targeting tool, and Woopra is a real-time analytics tool.

Did I mention they are all free? (Note: with some limitations on free accounts.) I didn’t immediately see the advantage of using real-time analytics unless you were making real-time changes (here’s Woopra’s take on real-time analytics), and I challenged myself to use these tools together to do something cool.

1. ClickTale

In ClickTale I can see scrolling, clicking, and hovering behavior on my blog homepage (but not for other pages).  I noticed that although users scroll, attention is focused on the top 1/3 of the page. This reinforces ideas of user reading patterns noted by Jakob Nielsen and CX Partners. I also noticed a higher hover and clickthrough rate on my top-level navigation.

ClickTale scrolling heatmap

ClickTale scrolling heatmap

2. Woopra

Woopra dashboard

Woopra dashboard

First, I really like Woopra’s dashboard. Features like seeing your top keywords in a word cloud help give a quick overview of user preferences on that day. You can set up alert notifications for different behaviors, referring URLs, and visitor types. Based on ClickTale data, I set up alerts for pages in the navigation.  At one point my About page was getting increased traffic compared to other pages.

3. BT Buckets

Previously I set up “buckets” that users were sorted into based on actions, referrers, or characteristics–i.e. user segmentation.  Because this was an experiment, I created a test page to do behavioral targeting and generate content tailored to a user segment.

Since a lot of users went from my blog, a landing page, to the about section, I wanted to continue engaging them. BTBuckets has built-in options for what you can change on the page when users from buckets see that page. I chose a shadowbox to appear on the test About page, to greet return visitors with a different message from new visitors…and it worked! (Note: I’m not planning on doing major debugging, so apologies if it stops working for some reason.)

Try the behavioral targeting test page here–you should get a custom message based on if you are a new or returning visitor.

Also try out these tools–they are really great additions to offerings like Google Analytics. I tried doing this for Twitter refers, but that didn’t work for some reason. Next time I would also speed up the process so changes were installed in a shorter timeframe. Overall I just want to make people think about how to combine free tools like these.

BTBuckets buckets

BTBuckets buckets

Oct 04 4 comments
Data Visualization, Web Analytics

Data Visualization Ideas and Unclear Graphs

In my last post on data visualization, I had a couple tools recommended to me to try out. One had a limited trial period that I didn’t take advantage of in time, and the other, a tool by VisualizeFree, was too buggy to work. I uploaded my data easily enough (still had to clean it up first like some other ones), then I can’t view the actual visualization. Lame.  I could email support, but I’m too lazy to do that again.

I think I got more out of reading this article on what is (or should be) the point of data visualization.  Its based on a talk given by Manuel Lima of VisualComplexity.com, who curates that collection of data visualization examples and resources.  The main point from Lima was this:

“We need to make a transition from tools of curiosity to tools of functionality.”

Which is true, there are many tools that provide interactivity but not much substance. On the other hand tools for fun or aesthetics only can also drive innovation. I’m torn. It seemed like a lot of people were disagreeing over separating “information art” from data visualization, but this article states it more eloquently than I can. Manuel Lima also listed some key principles for data visualization that I did not know and should probably keep in mind:

  • form follows function
  • start with a question
  • interactivity is key
  • cite your source
  • the power of narrative

I’ve become much more judgmental toward charts and graphs thanks to blogs like Junk Charts, Flowing Data, and Simple Complexity.  So when I tried out one of the many Twitter measurement tools, Graph Edge, and received my first report, I was confused by the charts.

Followers and "Legitimate" Followers

Followers and "Legitimate" Followers

This graph shows my Twitter followers and “legitimate” followers (they have a definition for it). Because the lower limit of my y-axis is the number of legitimate followers, it gives a false impression of having a very low number of legitimate followers. Why not start with 0?

Net Twitter follower change

Net Twitter follower change

This line graph shows the follows, unfollows, and net follower change over time for my Twitter account. But I thought it was strange to include negative numbers, because it looked like I had negative 1 unfollows. Anyway, there’s room for improvement here.

Misc.

Today I created a Twitter list for #measure and web analytics people (like @ABTests did) on TLists. I think the value is that its curated so you can see recommended people who actually tweet about web analytics on a regular basis, and you can follow many people at once/discover new people. It may not be worthwhile once Twitter implements lists though. And I successfully integrated my GWO data with GA thanks to this post from the GWO Tricks blog!

Sep 19 0 comments
General, Web Analytics

Pimp Post #3

It’s that time.  Some of these events aren’t until October, but that’s ok.

  1. InfoCamp on Oct. 10/11 2009! It’s in its 3rd year, and this year I fully intend to go. From what Rachel Elkington tells me, it might sell out this year, so you need to get tickets soon.  Find out more about this “unconference” on UX/IA/information here.

    InfoCamp design by Aaron Louie and Josh Walker

    InfoCamp design by Aaron Louie and Josh Walker

  2. Baron Brewing is awesome. Not only are they making beers for the Pillager’s Pub (pirate-themed) in Greenwood, they also have this tiny taproom in South Park only open on Fridays from 4:30-8:30 that I must go back to pronto.
  3. The band formerly known as Ladies and Gentleman but now known as The Head and the Heart, is having an art/music show on Sept. 27th at the Jewelbox Theatre.
  4. Everyone raves about Fremont Oktoberfest, but I think I’ll skip that in favor of the less crowded Enumclaw Oktoberfest this year on Oct. 9th and 10th.
  5. Web Analytics Wednesday is back on Oct. 7th at Cobalt. 3rd time’s the charm for me and hopefully ZAAZ will not have a conflicting party.
  6. There is an excellent SEO and GA post on Yoast (unintentional rhyme), on how to set up a profile in Google Analytics just to track keyword positions–not just pages. At first it didn’t work for me, and then it did and I don’t know why. But still, its good to know versus the basic page info you get on Google Webmaster Tools.
  7. Most importantly of all…today is International Talk Like a Pirate Day.  To celebrate, here is a pick-up line:

    8. “That’s the finest pirate booty I’ve ever laid eyes on.“

Otherwise, UW beat USC and Cal beat Minnesota!  I spent all day trying to re-educate myself on SEO and figuring out how to insert an Excel scorecard into the body of an email and not have it look janky. It took way too long to get a workable solution for that.

    Sep 15 4 comments
    General, Web Analytics, Web Design

    ZOMG! Omniture + Adobe and some other stuff

    So I can’t really post on anything I’m doing, because I’m doing some troubleshooting on things, but expect posts on multi-variate optimization, a cool SEO hack for Google Analytics, and the ever growing list of data visualization tools I need to try out.  In the meantime, in case you missed it, Adobe bought Omniture today. Below is a model of Adobe’s take on how Omniture will fit into the grand scheme of things, and here is their press release.

    Adobe + Omniture model

    Adobe + Omniture model

    I don’t have a very strong opinion on this but I’m sure tomorrow my Google Reader feed will have a million posts on it. Everyone at ZAAZ was talking about it when we found out, but it should be interesting to see how they integrate aspects of Omniture page tagging into Dreamweaver and Flash. Hopefully it will be a good thing.

    Last weekend I went to Arizona as a birthday trip. Not sure how I feel about all the malls and new-ness, but I loved the landscape, the weather (thunderstorms included), and how friendly everyone was. Some random lady at a restaurant bought our lunch for us on the first day. Didn’t leave a message, just did it. I wanted to go hiking, but I got too scared about hiking in the desert for the first time without a guide. Below are pics of Sedona and Montezuma’s Castle.

    Sedona red rocks

    Sedona red rocks

    Sedona thunderstorms

    Sedona thunderstorms

    Thunder and lightning near Sedona

    Thunder and lightning near Sedona

    Montezuma's Castle

    Montezuma's Castle