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Tag Archives: burke

Having issues with event tracking in Google Analytics? Read on…

Note: feel free to ping me or leave a comment if you are having major issues!
Yesterday the event tracking on a site was not working, and someone thought it might be that I had missed a call to the ga.js file or some extra Javascript. My first thought was “This is why I hate Javascript.” [...]

I’m in UX mode

I guess I was feeling too web analytically inclined lately because I have been only reading about IA/UX stuff now.  There was an interesting research posting by ClickTale, that studied how users scroll and whether or not they are actually reading things below the fold.  There are 2 parts to the study, but part 2 [...]

What do I do with this long tail?

I was minding my own business, looking at some data in Google Analytics, and then I realized that one data set pretty much was a perfect example of the long tail. A) I was excited that I even recognized it when looking at a table, and b) I didn’t know what it really meant, but [...]

There Once Was A Man From Nantucket…

In my last few days at the Burke Museum, I’ve been tasked with doing anything web analytics possible until I leave.  There’s so much more I wanted to accomplish in terms of figuring out goals for the site and assessing who our users are, but hopefully web analytics won’t get tossed aside forever after I’m [...]

Happy Father’s Day

I think its only appropriate that in honor of my father, an accountant, that I spent the day BBQ-ing and playing with Excel.  Apparently in web analytics, reporting tools gather the data, but you manipulate or “do cool stuff” with it in Excel.  So I now know way more than I ever thought I needed [...]