The reason I keep posting about data visualization is not just because I think these things are pretty or interesting, but I think the things you learn about data visualization are directly applicable to reporting in web analytics. People are always decrying the “data puke”, and I’ve seen scorecards that range from Windows 95 looking [...]
I guess I was feeling too web analytically inclined lately because I have been only reading about IA/UX stuff now. There was an interesting research posting by ClickTale, that studied how users scroll and whether or not they are actually reading things below the fold. There are 2 parts to the study, but part 2 [...]
I think its only appropriate that in honor of my father, an accountant, that I spent the day BBQ-ing and playing with Excel. Apparently in web analytics, reporting tools gather the data, but you manipulate or “do cool stuff” with it in Excel. So I now know way more than I ever thought I needed [...]
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