I kind of knew this was happening a week ago, but I didn’t want to post about it until things were finalized. As of November 2nd I will no longer be working at ZAAZ and Microsoft, because I’m moving over to Cobalt to be a web and optimization analyst there. Cobalt is a Seattle-based company [...]
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information + analysis + design
Tag Archives: Microsoft
InfoCamp 2009
InfoCamp is an “un-conference” that encourages conversations about anything information related. Its supposed to be democratic, unstructured, and low-cost. Its in its 3rd year (my 1st year attending and volunteering), and had a great turnout: 350 people!
There seemed to be a good mix of professionals and graduate students, and topics ranged from UX to content [...]
Fun times with page tagging and social media segmentation
Page Tagging
As promised, I said I would post about social media and page tagging. Even though I haven’t done much page tagging outside of Google Analytics, I had a few discussions about it at ZAAZ this past week. Omniture and WebTrends have some structure around the variables you can tag links/onload events within a page, [...]
Event Tracking in Google Analytics
This is my secret shame, but until today I never tried using event tracking. Probably because I assumed (until I was informed today) that event tracking and page tagging involved writing complex JavaScript, when in fact all you’re doing is calling a function and adding variables. I should have guessed that Google Analytics (and other [...]
Really Good Day
So much happened today, but I’m kind of too tired to write it all. In a nutshell:
ZAAZ is so so cool. The people, the building, the vibe, the work atmosphere…I really lucked out. I managed to lock myself in a stairwell somehow, and I snagged myself a copy of a book I’ve wanted to read [...]


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