I kind of knew this was happening a week ago, but I didn’t want to post about it until things were finalized. As of November 2nd I will no longer be working at ZAAZ and Microsoft, because I’m moving over to Cobalt to be a web and optimization analyst there. Cobalt is a Seattle-based company [...]
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Tag Archives: optimization
More Fun with Optimization
As promised, my troubleshooting is done (with Wordpress and GA and Website Optimizer), so I can write about the latest attempt at optimizing something not really worth optimizing. I was encouraged by a couple people to take the plunge with multi-variate optimization, and I finally did. Granted, its just the work section on this site, [...]
A Foray Into Optimization
I finally took the plunge and tried out optimization. I am (literally) surrounded by optimization at ZAAZ, since the optimization team sits near me and I’m hearing about it all the time. I really like the approach that ZAAZ takes, (see here for the ZAAZ process) with viewing optimization as part of a holistic process [...]
Torn Between Topics
Forgive me for the continued alliterative titles. So I have a bunch of things I’d like to write about at the moment but not much overlap. I’ve had Tableau recommended as a tool to use for data visualization, Avinash posted on trying out other web analytics tools on your own blog, and I just want [...]
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