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Tag Archives: reporting

The Latest Data Visualization Toys

Lately I’ve been seeing a ton of new data visualization tools/experiments that I thought were worth sharing. One is not really applicable to web analytics or reporting, but others are.
Trendly
I saw a post about Trendly on the Google Analytics Blog, its an application that leverages GA data to display it in a way that is [...]

Which Metrics Matter Most?

Yay for alliterative titles. As I watch the new season of the Real Housewives of Atlanta, I also have to think about a web analytics reporting challenge.
Imagine you have a large, complex website with data pulls for monthly scorecards/dashboards, but the stakeholders viewing the scorecard have diverse, possibly mutually exclusive interests. For instance, one [...]

A Day of Firsts

I’m really tired so this will be the quick and dirty version as my geometry teacher used to say.  Today was a really long, but really productive day from a personal and work perspective.  I will summarize below.

First group lunch with a bunch of people from the analytics team. Really fun hanging out and I [...]

Becoming an Excel Artist

The reason I keep posting about data visualization is not just because I think these things are pretty or interesting, but I think the things you learn about data visualization are directly applicable to reporting in web analytics. People are always decrying the “data puke”, and I’ve seen scorecards that range from Windows 95 looking [...]

There Once Was A Man From Nantucket…

In my last few days at the Burke Museum, I’ve been tasked with doing anything web analytics possible until I leave.  There’s so much more I wanted to accomplish in terms of figuring out goals for the site and assessing who our users are, but hopefully web analytics won’t get tossed aside forever after I’m [...]