Yay for alliterative titles. As I watch the new season of the Real Housewives of Atlanta, I also have to think about a web analytics reporting challenge.
Imagine you have a large, complex website with data pulls for monthly scorecards/dashboards, but the stakeholders viewing the scorecard have diverse, possibly mutually exclusive interests. For instance, one [...]
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Tag Archives: soccer
Which Metrics Matter Most?
Fun times with page tagging and social media segmentation
Page Tagging
As promised, I said I would post about social media and page tagging. Even though I haven’t done much page tagging outside of Google Analytics, I had a few discussions about it at ZAAZ this past week. Omniture and WebTrends have some structure around the variables you can tag links/onload events within a page, [...]
Web Analytics Boot Camp
Information overload, but I think I’ve survived web analytics boot camp. Except now its all I can think about all the time. I’m excited to go to Web Analytics Wednesday at POP on July 15th so I can start meeting more web analytics nerds and talk with them about social media and other stuff. Now [...]
Event Tracking in Google Analytics
This is my secret shame, but until today I never tried using event tracking. Probably because I assumed (until I was informed today) that event tracking and page tagging involved writing complex JavaScript, when in fact all you’re doing is calling a function and adding variables. I should have guessed that Google Analytics (and other [...]
75 Web Analytics Resources…or how my brain got way too crowded
So if you were ever wondering how to tell what people are doing on your site, how they’re getting there, or where they are going instead…Avinash Kaushik tweeted this ginormous (but valuable) list of 75 resources that are mostly free: http://designm.ag/resources/website-analytics-toolbox/. I’m still in the process of checking some of them out. There are a [...]
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