I kind of knew this was happening a week ago, but I didn’t want to post about it until things were finalized. As of November 2nd I will no longer be working at ZAAZ and Microsoft, because I’m moving over to Cobalt to be a web and optimization analyst there. Cobalt is a Seattle-based company [...]
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Tag Archives: web analytics
ClickTale + Woopra + BTBuckets = Free Real-Time Behavioral Targeting
I try to expand my knowledge of non-enterprise web analytics tools through this site. I’ve been using ClickTale and BTBuckets for awhile, Woopra for about a week. ClickTale is an analytics tool for seeing how users interact with pages, BTBuckets is a user segmentation and targeting tool, and Woopra is a real-time analytics tool.
Did I [...]
Data Visualization Ideas and Unclear Graphs
In my last post on data visualization, I had a couple tools recommended to me to try out. One had a limited trial period that I didn’t take advantage of in time, and the other, a tool by VisualizeFree, was too buggy to work. I uploaded my data easily enough (still had to clean it [...]
A Foray Into Optimization
I finally took the plunge and tried out optimization. I am (literally) surrounded by optimization at ZAAZ, since the optimization team sits near me and I’m hearing about it all the time. I really like the approach that ZAAZ takes, (see here for the ZAAZ process) with viewing optimization as part of a holistic process [...]
Torn Between Topics
Forgive me for the continued alliterative titles. So I have a bunch of things I’d like to write about at the moment but not much overlap. I’ve had Tableau recommended as a tool to use for data visualization, Avinash posted on trying out other web analytics tools on your own blog, and I just want [...]
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