I kind of knew this was happening a week ago, but I didn’t want to post about it until things were finalized. As of November 2nd I will no longer be working at ZAAZ and Microsoft, because I’m moving over to Cobalt to be a web and optimization analyst there. Cobalt is a Seattle-based company [...]
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Tag Archives: ZAAZ
InfoCamp 2009
InfoCamp is an “un-conference” that encourages conversations about anything information related. Its supposed to be democratic, unstructured, and low-cost. Its in its 3rd year (my 1st year attending and volunteering), and had a great turnout: 350 people!
There seemed to be a good mix of professionals and graduate students, and topics ranged from UX to content [...]
A Foray Into Optimization
I finally took the plunge and tried out optimization. I am (literally) surrounded by optimization at ZAAZ, since the optimization team sits near me and I’m hearing about it all the time. I really like the approach that ZAAZ takes, (see here for the ZAAZ process) with viewing optimization as part of a holistic process [...]
Fun times with page tagging and social media segmentation
Page Tagging
As promised, I said I would post about social media and page tagging. Even though I haven’t done much page tagging outside of Google Analytics, I had a few discussions about it at ZAAZ this past week. Omniture and WebTrends have some structure around the variables you can tag links/onload events within a page, [...]
A Day of Firsts
I’m really tired so this will be the quick and dirty version as my geometry teacher used to say. Today was a really long, but really productive day from a personal and work perspective. I will summarize below.
First group lunch with a bunch of people from the analytics team. Really fun hanging out and I [...]


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